TY  - GEN
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing
SN  - 0324282893
U1  - 658.8 
PY  - 2004///
CY  - London : 
PB  - South-Western Thomson Learning
KW  - International marketing
KW  - International business enterprises
N1  - Includes bibliographical references, glossary, and index
ER  -