TY  - GEN
AU  - Gitman, Lawrence J.
AU  - McDaniel, Carl
TI  - The world of business
SN  - 0538836253
U1  - 650  
PY  - 1995///
CY  - Cincinnati : 
PB  - South Western College Publishing 
KW  - Management - United States
KW  - Marketing - United States
KW  - Business enterprises - United States
N1  - Includes bibliographical references and index
ER  -