TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing SN - 0072833718 (alk. paper) AV - HF1416 .C375 2005 U1 - 658.84 22 PY - 2005/// CY - Boston PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -