TY  - GEN
AU  - Reich, Allen Z.
TI  - Marketing management for the hospitality industry: a strategic approach 
SN  - 0471310123
U1  - 658.8  
PY  - 1997///
CY  - New York : 
PB  - John Wiley and Sons
KW  - Hospitality industry - marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -