TY  - GEN
AU  - Shimp, Terence A.
TI  - Advertising, promotion and supplemental aspects of integrated marketing communications
U1  - 658.82  
PY  - 1997///
CY  - New York : 
PB  - The Dryden Press
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -