TY  - GEN
AU  - McGann, Anthony F.
AU  - 
TI  - Advertising media: a managerial approach 
SN  - 0 256 05988 8
U1  - 659.1 
PY  - 1988///
CY  - Homewood
PB  - Richard Irwin D
KW  - Advertising
KW  - Advertising media - marketing
N1  - Includes bibliographical references and index
ER  -