Marketing : contemporary concepts and practices / William F. Schoell ; Joseph P. Guiltinan

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Publication details: Boston : 1990 Allyn and BaconEdition: 4th edDescription: xvi, 790 p. : ill. (col.) ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 SCH (Browse shelf(Opens below))	Available		4040

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Previous	658.8 REL Relationship marketing & customer relationship management /	658.8 REL Relationship marketing & customer relationship management /	658.8 RIE Focus : the future of your company depends on it /	658.8 SCH Marketing : contemporary concepts and practices /	658.8 SCH Marketing : contemporary concepts and practices /	658.8 SER Services management : an intergrated approach /	658.8 SHI Promotion management and marketing communications /	Next

Includes bibliographical references and index

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