Archbishop Kiwanuka Memorial Library Catalogue
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The mobile marketing revolution : by Jed Alpert.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: xv, 223 p. : ill. ; 24 cmISBN:
  • 9780071788182 (alk. paper)
  • 0071788182 (alk. paper)
Uniform titles:
  • how your brand can have a one-to-one conversation with everyone /
Subject(s): DDC classification:
  • 658.872 23 ALP
LOC classification:
  • HF5548.32 .A4547 2012
Contents:
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.872 ALP (Browse shelf(Opens below)) Available 48279
Archbishop Kiwanuka Memorial Library 658.872 ALP (Browse shelf(Opens below)) Available 47781
Archbishop Kiwanuka Memorial Library 658.872 ALP (Browse shelf(Opens below)) Available 47782
Archbishop Kiwanuka Memorial Library 658.872 ALP (Browse shelf(Opens below)) Available 47784
Archbishop Kiwanuka Memorial Library 658.872 ALP (Browse shelf(Opens below)) Available 47785
Archbishop Kiwanuka Memorial Library 658.872 ALP (Browse shelf(Opens below)) Available 47789
UMU Masaka Campus 658.872 ALP (Browse shelf(Opens below)) Available 48988
UMU Masaka Campus 658.872 ALP (Browse shelf(Opens below)) Available 48989
UMU Masaka Campus 658.872 ALP (Browse shelf(Opens below)) Available 48990
UMU Mbale Campus 658.872 ALP (Browse shelf(Opens below)) Available 49098
UMU Mbale Campus 658.872 ALP (Browse shelf(Opens below)) Available 48905
UMU Rubaga Campus 658.872 ALP (Browse shelf(Opens below)) Available 47450
UMU Rubaga Campus 658.872 ALP (Browse shelf(Opens below)) Available 47451
UMU Rubaga Campus 658.872 ALP (Browse shelf(Opens below)) Available 47452
UMU Rubaga Campus 658.872 ALP (Browse shelf(Opens below)) Available 47453
UMU Rubaga Campus 658.872 ALP (Browse shelf(Opens below)) Available 47454

Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.

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