Playing bigger than you are : how to sell big accounts even if you're David in a world of Goliaths / William T. Brooks, William P.G. Brooks.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Description: xi, 228 p. : ill. ; 24 cmISBN:- 9780470260357 (cloth : acidfree paper)
- 0470260351 (cloth : acidfree paper)
- 658.85 BRO 22
- HF5438.25 .B7454 2010
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UMU Masaka Campus | 658.85 BRO (Browse shelf(Opens below)) | Available | 45018 | ||
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UMU Masaka Campus | 658.85 BRO (Browse shelf(Opens below)) | Available | 45020 | ||
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Archbishop Kiwanuka Memorial Library | 658.85 BRO (Browse shelf(Opens below)) | Available | 45027 |
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Includes index.
Selling to giants will transform your business -- Small businesses are uniquely qualified to sell to giants -- Finding friendly giants -- How corporations buy -- What's preventing you from winning big? -- The mental side of selling to the giants -- Positioning yourself to sell to the giants -- Learning the buyer' language -- Developing your sales presentation -- Making a successful bid -- You've won it, now build on it.
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