Archbishop Kiwanuka Memorial Library Catalogue
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Dynamics of mass communication : media in transition / Joseph Dominick.

By: Material type: TextTextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 11th edDescription: xxiii, 482 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780073378886 (alk. paper)
  • 0073378887 (alk. paper)
Subject(s): DDC classification:
  • 302.23 22 DOM
LOC classification:
  • P90 .D59 2011
Contents:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 302.23 DOM (Browse shelf(Opens below)) Available 44948
UMU Mbale Campus 302.23 DOM (Browse shelf(Opens below)) Available 44949
UMU Mbale Campus 302.23 DOM (Browse shelf(Opens below)) Available 44950

Includes bibliographical references and index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.

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