A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN: - 9780073380964 (alk. paper)
- 0073380962 (alk. paper)
- Marketing management
- 658.8 22 PET
- HF5415.13 .P388 2008
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Archbishop Kiwanuka Memorial Library | 658.8 PET (Browse shelf(Opens below)) | Available | 44457 | ||
| Archbishop Kiwanuka Memorial Library | 658.8 PET (Browse shelf(Opens below)) | Available | 44458 | ||
| Archbishop Kiwanuka Memorial Library | 658.8 PET (Browse shelf(Opens below)) | Available | 44459 |
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| 658.8 PET Marketing management : knowledge and skills / | 658.8 PET A preface to marketing management / | 658.8 PET A preface to marketing management / | 658.8 PET A preface to marketing management / | 658.8 PRI Principles of marketing / | 658.8 QUE Cases in advertising and promotion management / | 658.8 REI Marketing management for the hospitality industry : a strategic approach / |
Includes bibliographical references (p. 235-241) and indexes.
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