The entrepreneur and small business problem solver / William A. Cohen.
Material type: TextPublication details: New York : Wiley, c2006.Edition: 3rd edDescription: vi, 426 p. ; 24 cmISBN:- 9780471692836 (pbk.)
- 0471692832 (pbk.)
- 658.022 22 COH
- HD62.7 .C63 2006
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Archbishop Kiwanuka Memorial Library | 658.022 COH (Browse shelf(Opens below)) | Available | 42267 |
"Includes downloadable forms & worksheets"--Cover.
So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition.
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