Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 7th edDescription: xviii, 648 p. : ill. ; 27 cmISBN:- 9780071259521
- 007125952X
- 658.421 HIS
- HD62.5 .H577 2008
Includes bibliographical references and index.
The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneur and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Managing, growing, and ending the new venture -- Entrepreneurial strategy: Generating and exploiting new entries -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Going public -- Ending the venture.
There are no comments on this title.