Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi
Publication details: Harlow : 2006 Financial Times Prentice HallEdition: 1st edDescription: xxvi, 478 p. : ill. ; 25 cmISBN:- 0273681575
- 658.8 BRU
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Archbishop Kiwanuka Memorial Library | 658.8 BRU (Browse shelf(Opens below)) | Available | 24170 |
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| 658.8 BRI International marketing relationships / | 658.8 BRI International marketing relationships / | 658.8 BRO Market focus : achieving and sustaining marketing effectiveness / | 658.8 BRU Services marketing : managing the service value chain / | 658.8 BUS Marketing : strategic foundations / | 658.8 CAT International marketing / | 658.8 CAT International marketing. 12th ed. 2005 / |
Includes bibliographical references and index
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