The management and marketing of services

Series: (Contemporary Business Series)Publication details: Oxford : Butterworth Heinmann 1993Description: xii, 274p.; 25cmISBN:

Subject(s):

DDC classification:

Item type:

Book List(s) this item appears in: Management

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MUD (Browse shelf(Opens below))	Available		1945

Previous								Next
Previous	658.8 MOE The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /	658.8 MOO Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers/	658.8 MOR Elements of marketing /	658.8 MUD The management and marketing of services	658.8 MUR Marketing management : an introduction /	658.8 PAL Principles of marketing /	658.8 PAL Introduction to marketing: theory and practice /	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.