Essentials of marketing : a global - managerial approach / William D. Perreault and Jerome E. McCarthy
Series: (McGraw-Hill/Irwin series in marketing)Publication details: Boston : 2003 McGraw - HillEdition: 9th edDescription: xxxiii, 624 p. : ill. ; 28 cmISBN:- 0072464208
- 658.8 PER
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Includes bibliographical references and indexes
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