Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich

By:

Publication details: New York : 1997 John Wiley and SonsDescription: xix, 530 p. ; 28 cmISBN:

Subject(s):

DDC classification:

Item type:

Book

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 REI (Browse shelf(Opens below))	Available		13168
Archbishop Kiwanuka Memorial Library	658.8 REI (Browse shelf(Opens below))	Available		13167

Previous								Next
Previous	658.8 PRI Principles of marketing /	658.8 QUE Cases in advertising and promotion management /	658.8 REI Marketing management for the hospitality industry : a strategic approach /	658.8 REI Marketing management for the hospitality industry : a strategic approach /	658.8 REL Relationship marketing & customer relationship management /	658.8 REL Relationship marketing & customer relationship management /	658.8 REL Relationship marketing & customer relationship management /	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.