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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen - International student edition(7th ed.) - London : South-Western Thomson Learning 2004 - xxvii, 666 p. : ill. (col.) ; 28 cm

Includes bibliographical references, glossary, and index

ISBN: 0324282893

Subjects--Topical Terms:
International marketing
International business enterprises

Dewey Class. No.: 658.8 / CZI

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