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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora - 6th ed. - Homewood : Richard D Irwin 1987 - xvii, 839 p.: ill.; 24 cm. - (The Irwin Series in marketing) .

Includes bibliographical references and index

ISBN: 0256036403

Subjects--Topical Terms:
Management
International marketing

Dewey Class. No.: 658.8 / CAT

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