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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora and John L. Graham - 11ed. - Homewood : Richard D Irwin 2002 - xxv, 693p.: ill.; 29cm - (The Irwin Series in marketing) .

Includes bibliographical references and index

ISBN: 0071123121

Subjects--Topical Terms:
Export marketing
International business enterprise

Dewey Class. No.: 658.8 CAT

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