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Market focus : achieving and sustaining marketing effectiveness /

Brown, Rick

Market focus : achieving and sustaining marketing effectiveness / - Oxford : Butterworth-Heinemann 1993 - vi, 215 p. : ill. ; 24 cm. - (Marketing series) .

Includes bibliographical references and index

ISBN: 0750608870

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / BRO

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